Campaign Overview
How we're driving qualified visitors and maximising exhibitor ROI for Road Expo Scotland 2026 – in partnership with Transport Scotland.
Objective
Drive qualified visitor registration and maximise exhibitor ROI by positioning Road Expo Scotland as the essential annual gathering for Scotland's road infrastructure sector – where decision-makers, technical specialists and industry leaders connect to shape the future of Scotland's road networks.
Key Messages
For Decision-Makers
Access Scotland's complete road infrastructure ecosystem under one roof – where strategic partnerships are formed and procurement decisions are influenced.
For Technical Specialists
Discover practical solutions across five core themes – major project delivery, network management, innovation and technology, net zero and climate resilience, and safer roads and workforce – curated specifically for Scotland's challenges.
For Industry Leaders
Join Scotland's roads specialists at the sector's premier infrastructure event – where relationships drive contracts and technical credibility wins projects.
Campaign Channels
Trade Publications
| Highways UK Magazine | 16,000 print + digital subscribers |
| Project Scotland | 12,500 circulation | 25,000+ online audience |
| Scotland Construction Now | 15,000+ construction industry |
Target Audience
Primary Visitors
- Local Authority Decision-Makers: Directors, heads of highways, procurement managers across all 32 Scottish councils
- Government & Agencies: Transport Scotland, Scottish Government infrastructure teams, road agencies
- Senior Engineers: Technical specialists who write specifications and influence purchasing decisions
- Major Contractors: Tier 1 contractors, engineering consultancies, construction companies
Secondary Visitors
- Technology Adopters: Asset management professionals seeking innovation solutions
- Utilities & Emergency Services: Network operators requiring road interface solutions
- Academic & Research: Universities, research institutions focused on transport technology
Timeline
Partner Marketing to Members
*Full list of partners to be announced on 1st September
Powered by Transport Scotland
Government endorsement provides unparalleled credibility and access to public sector decision-makers – internal communications, stakeholder briefings, policy updates, and direct connection to Scotland's near £4.3 billion transport investment programme, including £1.2 billion committed to the trunk road network in 2026–27 alone.