Joffroy Pirlot

Joffroy Pirlot is the global lead at Aisin RoadTrace, where he leads initiatives to enhance road safety through innovative use of connected vehicle data. With over five years of experience at AISIN Europe, Joffroy has played a key role in product management, focusing on product marketing, design and strategic roadmap development. He is dedicated to identifying new business opportunities through innovation.

Previously, as an innovation project leader, Joffroy managed a multidisciplinary team, driving a project on UX for driver assistance, which included collaborations with industrial partners, research centres and universities. His expertise in customer experience, design thinking and automotive technology has been instrumental in advancing the industry